Select Page

Don’t sweat the big stuff! Unstructured data and CCPA

Author: Tim Steele


The California Consumer Protection Act (CCPA) is now less than 3 months away, so companies can no longer put their heads in the sand.

Similar to the European Union’s General Data Protection Regulation, CCPA, which goes into effect January 1, 2020, is intended to establish greater transparency around data use and to give consumers control over their personal information.

To help you get prepared, here are some key points about the landmark legislation and a link to our step-by-step approach.

“Big Sticking Point”

While CCPA was written to apply to businesses selling, collecting or disclosing personal information of Californians, many lawyers and privacy experts expect companies doing business nationally to comply rather than have disparate policies for individual states.

That means companies around the U.S. are “racing to get their computer systems ready” and spending as much as $100 million to do so, according to a PricewaterhouseCoopers estimate cited by Axios.

Currently, there is a mad scramble as companies not only try to interpret CCPA but also adhere to the law itself. During a recent International Association of Privacy Professionals conference attended by Heureka, CCPA was the major theme echoed across many of the sessions. The bottom line is that people and organizations are still trying to figure it out.

A big sticking point is computer architecture. Consumer’s Personally Identifiable Information (PII) can reside in many databases, and a single consumer’s PII can be listed differently in a number of places.

“Large companies are struggling with this because they have vast amounts of data, and small companies are struggling with this because they don’t have those resources.”

Peter McLaughlin, a privacy law attorney at Womble Bond Dickinson, to Axios

The Heureka Fix

Heureka is a simple solution for corporations struggling with unstructured data and access to endpoint-level intelligence and information.

While some providers can address cloud-based systems and structured and semi-structured data, or perhaps crawl unstructured data, most simply do not reach the endpoint level like Heureka does. Moreover, Heureka’s system keeps those indexes local, which is critical in a privacy environment that is hyper-sensitive to copying and moving data around.

In the wake of CCPA, organizations must be able to interrogate unstructured data on-demand and at its source. Heureka has revolutionized this process by enabling searches across thousands of machines simultaneously to surgically target personal information in minutes.

Schedule your demo now and see first hand our step-by-step approach for preparing for CCPA.